Honda of South Miami

About

Our Miami Honda dealership is a proud member of the Morgan Auto Group and the dedication of its founder, Larry C. Morgan. In 2004, Larry, along with his son Brett, set off on a mission to build a different kind of auto group. Larry, with a background in successful retail tire businesses, knew the importance of quality and customer service. He envisioned a place where the dealership was more than a setting for a task, but an enjoyable experience. This vision became Morgan Auto Group, which quickly grew into one of the most respected names in the region. Larry's commitment to excellence has made an impression. In 2008, Time Magazine recognized his achievements in sales, customer service, and community involvement. Tampa Bay CEO Magazine even named him one of the Top 100 Most Influential Business Leaders in the area. Here, we proudly carry on this legacy of excellence, striving to provide exceptional service with every interaction.